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From Dust to Diamonds: How Small Entrepreneurs Can Grow and Prosper in Any Economy, by David Oreck
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Stop Discounting! Start Selling! For more than seven decades, David Oreck has been successfully marketing products to the American consumer. He took his little startup vacuum company and turned it into a household name and not by relying on big advertising or slick sales pitches. He understood that the customer does not want to be 'sold'; they want value! Just like many small business people today, Oreck started his company on a shoestring and a dream but to compete with the national brands and big corporations, he had to get creative. This meant taking his product directly to consumers and bypassing the middlemen. Success was not easy and there were many challenges that could have suffocated his small company - but his persistence and marketing prowess kept the company going - and growing. It is easy to think that times have changed, but the truth is the consumer hasn't and once you really understand your customer you have the key that will solidify your place in the market. This is good news for all the little companies that may be wondering how they could ever compete with the bog box retailers of the world. Through unconventional wisdom that flies in the face of conventional marketing notions, Oreck explains how today's entrepreneur can create their own profitable niche in a very crowded market - no matter the economy. This specific time-tested knowledge can be the key to your business becoming profitable or falling by the wayside this year and offers more than 70 years of priceless real world marketing experience. Don't miss your chance to learn from one of the masters of business!
- Sales Rank: #1904918 in Books
- Brand: Brand: TAG Publishing LLC
- Published on: 2013-02-01
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .56" w x 5.51" l, .79 pounds
- Binding: Hardcover
- 176 pages
- Used Book in Good Condition
Most helpful customer reviews
4 of 4 people found the following review helpful.
The most sound business advice I've read or heard about in a long time!
By Prime Time
In this book Mr. Oreck covers sound business practices that could be applied to ANY business. If you want to start a business or already run one and want more than general guidance with good down-to-earth no nonsense advice from numerous perspectives, look no further, all from a guy (David Oreck) that's been there and done it and looks down upon what some of the college courses preach.
I highly recommend this book!
4 of 4 people found the following review helpful.
What's Wrong with Corporate America?
By Gecko
There's a lack of common sense in Corporate America today. The grit and raw intelligence that made America great is being pushed aside by over-educated MBAs who believe they know how to do things better. This is not a hit against education, but a hit against those that abandon common sense for lines and figures on a spreadsheet. There was a time when leadership came from the bottom. It came from those who worked their way up from the "mail room." Now leadership is selected from those who are the loudest and most educated. If you don't believe this is an issue simply look at what many of the biggest corporations in America have done in the last decade.
Oreck founded a solid company and used common sense as well as experience to build a great company. Then he sold the company to a group that resembled what I described above. That group later bankrupted the company and sent it spiraling downward. Now Mr. Oreck wants to buy back the company he founded and make it great again. He wants to do this to preserve what he built and to save the jobs of hard working people.
This book is worth reading, especially now. Corporate America is hurting and this book has the answers as to why.
3 of 3 people found the following review helpful.
Easy Read and very practical advice from David Oreck (you know - the vaccume cleaner guy).
By Fegele
This was a lovely and insightful afternoon to read. The language David uses is clear and direct and his guidance is based purely on his own first hand experience living and prospering since the Second World War. He doesn't paint himself as a genius. Just an average guy with some sharp ideas about getting a business launched and keeping it on it's feet.
The elements and questions David raises may not be, in-an-of-themselves "sufficient" for running a successful business. In other words, you could do everything he talks about and still fail. Luck, inspiration, hard work -- all do play a part. However, David's observations are spot-on NECESSARY elements for success, meaning that if you DON'T pay attention to these details, your business is not likely to get off the ground. It's like saying there are prizes on top of some very tricky-to-climb mountains. If you have your gear, supplies, agreement with your team, weather reports, mad -- and if you're lucky and have a great guide or mentor -- you at least those have a chance of reaching the prize. More more planning and a bit of luck will definitely make the journey easier, but without those essentials, you would be unlikely make it more than a very short way up that mountain -- or you may just never try at all.
Personally, I am a big fan of mentors. Especially if they tell realistic stories of problems they have confronted in real life and can warn you away from boobey-traps! Mine has often told me that everybody learns from the school of hard knocks-but if you're lucky- you can learn from knocks which have or are hammering away at someone else!
Whether you are just starting out (or thinking about it) or a seasoned CEO of a Fortune 500 -- this book is well worth the time. Maybe if the CEO of Borders had internalized David's wisdom a couple of years ago, they might still be around!
Elyce Picciotti, March 9 2014
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